During election campaigns, political parties increasingly use social media to spread their messages and reach voters. An important indicator of this activity is the number of posts published within a given period. In this analysis, we compare the social media activity of different parties on YouTube with their election results.
This raises the question of to what extent social media – in this case YouTube – influences election outcomes, or whether other factors such as content, issues, and public sentiment play a greater role.
We collected the number of YouTube posts published by parties during the election years 2021 and 2025 and compared these figures to the official election results. In addition, changes between the two years were calculated and visualized in tables and charts. This allows us to identify patterns and examine potential relationships between posting activity and electoral success.
Shows a table and chart with current YouTube statistics for the parties.
A clear positive correlation between more posts and better election results cannot be confirmed.
The data suggest that the sheer number of social media posts is not a reliable predictor of electoral success.
Election outcomes depend on multiple factors beyond social media activity, such as content, campaign strategy, political issues, and overall public sentiment. Social media is an important tool, but it does not guarantee success at the ballot box.