In 2020, the term "tradwife" started appearing on social media and has gained notable traction in the last two years. A "tradwife" is a woman who embraces traditional gender roles and relationships, often preferring to focus on caring for the household and family rather than pursuing a career.
On social media, creators who embody this lifestyle often show themselves cooking, cleaning, or caring for their families. The trend sometimes romanticizes traditional gender roles and relationships, which is why it has also faced considerable criticism.
This analysis explores how the "tradwife" culture has developed on YouTube over time. Using the YouTube Data API, we collected the number of videos, views, and likes across specific time periods.
The "tradwife" (traditional wife) movement promotes traditional gender roles and homemaking.
This page analyzes the growth of tradwife content on social media platforms over time.
Data collected from social media platforms tracking videos, views, and engagement metrics.
In conclusion, the trend began growing in 2023 and has not stopped expanding. However, the number of likes per view dropped for a period. One possible explanation is that as the trend reaches audiences beyond its core community, more people may watch without endorsing the content by liking it. Another possibility is that some viewers are reluctant to support the trend.